Amplifiers and multipliers

Two things to focus on in this new world.

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I don’t believe in overworking yourself.

There’s no nobility in exhaustion. And good ideas rarely come north of the 10th hour of work.

I once made $2,000 from a single blog post on Medium. I spent 30 minutes writing it. And I don’t even have 10,000 followers.

We live in a world of multipliers and amplifiers.

That’s what Naval Ravikant is talking about in his famous tweet-storm.

You create something once, it can be distributed across the world in seconds. You write a piece of code and soon enough, you have thousands of users using it across the globe. You write a book once and it can make you money decades after.

What makes sense to focus on? Two things.

  1. The quality of your decisions. Work smarter, not harder, as they say. Great ideas matter more than growth hacking.

  2. Owning your amplifiers. In other words, have a platform. Have permission to talk to people and to distribute your content to. James Clear has a newsletter of 500,000 people. When he wrote his Atomic Habits book and sent out an email about it, it became an instant bestseller.

To have good ideas, you need at first have a bunch of mediocre ones. Yes, I made $2,000 on one blog post. But I didn’t tell you that I wrote 500 more blog posts during the past 12 months, and 99% of them didn’t even make $5.

Quantity breeds quality.

To build a platform, all you need is to make a promise. Then show up and do your best. At the end of the day, it’s the people that follow you that help you build an audience – not fancy guests or growth hacking tactics.

Building relationships with your audience is the best marketing strategy.

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