My friend messaged me recently, “We have this YouTube channel. But one thing I can’t figure out is how to promote it.”
Chances are, you’re struggling with a similar problem: you have the work.
And now you need to promote it.
The answer is, I don’t know. But I can tell you something that’s true.
It’s something I figured out after blogging for 6 years. (And making money for just these past 9 months.)
I wish there was a button you could push – a lifehack to know, a tactic to execute – to spread the word about your work.
But there isn’t.
There are several things to keep in mind though:
The quality of what you do matters more than marketing. No growth hacking in the world will suffice for bad content. To make them stop ignoring you, become so good they can’t ignore you.
Which is to say, focus on the process. On craft mastery. Invest those hours in becoming better at what you do (writing/speaking/drawing/podcasting/etc.)
However, don’t obsess over quality. Focus on mastery, but don’t let it stop you from publishing poor work. You achieve mastery through shitty first drafts.
Realize that everything takes time. The most important thing I figured out in 2020 is that everyone looks for a quick tactic. But there’s isn’t one – it’s all a daily grind for many years. Everyone successful you know has been doing it for years. What makes you think you’ll have it faster?
Tim Ferriss – 10 years with his podcast. Seth Godin – 15 years with his blog. Casey Neistat – 12 years with his YouTube channel. Most Medium writers who make $2,000 per month – 36 months+.
So on, so forth.
When people ask, “How do I promote my work?” what they are really asking is, “How do I become successful quickly without putting in the work or going through the struggle?”
Please. Save yourself time, money, energy, and nerve cells.
There is no hack.
Just work. Get better at what you do. And do everything you can to promote yourself.
See you in three years.