The Biggest Problem With the Influencer Culture

We don't know what to believe.

A woman wearing a red and white polka dot top poses with her hand on her sunglasses.

Yesterday I published an article with Better Marketing about why I dislike the influencer culture. Sounds weird coming from a growing influencer, but still.

As both consumers and producers of content, we need to be aware of these problems and make sure we’re doing the right thing.

Your top highlights:

  • What we call an “opinion” is not our opinion per se. It’s a mix of social expectations, news, ads, propaganda, something we’ve read online, and what our friends think (who, in turn, also rarely have opinions of their own).

  • The biggest problem with most blogs and content platforms is that truth becomes completely irrelevant.

  • The future belongs to those who think for themselves.

You can read the full article here.

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